The Story of Cedro and Bitter Verde
The Story of Cedro and Bitter Verde.
“It was Yahweh who showed Moses the fruit of the most splendid tree.”
Each year, rabbis from different parts of the world travel to Santa Maria del Cedro in Calabria to select the fruits destined for the celebration of Sukkoth. It is a ritual renewed over time, rooted in an ancient tradition and guided by rigorous selection criteria passed down through generations. Santa Maria del Cedro, in Calabria, per selezionare i frutti destinati alla celebrazione della festa di Sukkoth. È un rito che si rinnova nel tempo, legato a una tradizione antica e a criteri di scelta rigorosi, tramandati da generazioni.
This is one of the clearest signs of the cultural and symbolic value of Calabrian citron, now recognised with Protected Designation of Origin status. cedro calabrese, oggi riconosciuto con la Denominazione di Origine Protetta.
Tra le varietà esistenti, il Cedro Liscio Diamante Among the existing varieties, Diamante citron grows exclusively in this territory, where nature has created conditions that are difficult to replicate elsewhere.
Mild winters, intense summers and the constant presence of sea breezes moving through the citrus groves all contribute to shaping a unique microclimate. It is here that citron develops its deep and lingering fragrance, so intense that, according to a local saying, it can even perfume the axe that cuts it.
From this rare and fragrant fruit comes Monarca Bitter Green.
A refined aperitivo, created through a measured balance of citron extract, aromatic herbs and selected roots.
Designed to be enjoyed neat or as a base for mixing, Monarca Green Bitter expresses the character of its land in a contemporary form, finding one of its most natural expressions in the Monarca Spritz. Monarca Spritz.
The story of Diamante citron and Monarca Green Bitter tells a true tradition shaped by ritual, Calabrian land and a distinct culture of taste.
